Reviews
“Trust me, producing a podcast is easy. The hard part is getting people to not just listen to it, but to care enough to keep coming back (and to tell everyone they know about it). Tom Webster has forgotten more about podcasting than most people know about it. Full stop. The Audience Is Listening will turn any podcast from background noise to must-listen magic. There’s audio genius on every page, as Webster shifts away from the standard ‘how to grow your audience’ to ‘how to charm your audience.’ This book is witty, excellently crafted, and filled with data-backed insights. So if you want your audience to subscribe and not skip… The Audience Is Listening is your little guide to building a big podcast.”
Mitch Joel
Host of Six Pixels of Separation
“I wish I’d had this book before starting Wondery. Tom Webster’s understanding of the audio industry from every perspective makes everything he writes a must-read.”
Hernan Lopez
Founder of Wondery
“Two things I know for sure: Tom Webster is always ahead of audio trends, and if you haven’t put real time and effort into getting to know your audience, your podcast isn’t as good as it could be. In The Audience Is Listening, Webster does a masterful job of taking what he’s learned in thirty years of podcast audience research and explaining in clear, simple terms how podcasters of any size can use his insights to grow.”
Dennis Clark
iHeartMedia
“Discover how to do your best work inside this Trojan horse of a book. Yes, it’s about podcasting. But what Tom Webster has done (that sly dog!) is give you a blueprint to crafting work you’re proud of and that your audience will love. Oh—and ‘Episode Three: What We Talk about When We Talk about Podcasts’ is alone worth the price on the cover.”
Ann Handley
Wall Street Journal–bestselling author
“Got an idea for a podcast? Already making one but not sure how to get it out there? This clear, concise guide is a great way to make the most of your efforts.”
Manoush Zomorodi
Host of NPR’s TED Radio Hour
“Not only does Tom Webster lay out a proven method to get your podcast up and running successfully, but he inspires you to improve your game and think big. Everything you need to know about launching a successful podcast and doing it right is in this book, and you can use Webster’s blueprint to build a show that attracts listeners while giving you a plat- form to connect with global audiences. It is evident from his content that he is a wealth of knowledge, with a long history of credible experience in this industry. Your future listeners will thank you for taking his advice.”
Fatima Zaidi
CEO of Quill and CoHost
“Tom Webster has worked with the biggest shows in podcasting and understands the craft of building an audience better than anyone. If you want to turn your podcast into a show, this is the book you need.”
Jordan Harbinger
Creator of The Jordan Harbinger Show
“Anytime I need information about the future of audio, podcasting, audio business models, and relevant research, I seek out Tom Webster.”
Joe Pulizzi
Author of Content Inc. and founder of The Tilt
“Fantastic! Tom Webster’s deep expertise in audience development shines through. Whether you’re a beginner or an industry veteran, you’ll learn to understand your audience like never before and put that knowledge to good use growing your show.”
Mignon Fogarty
Quick and Dirty Tips podcast network
“These are the essential instructions for earning a podcast audience. But more so, a wise and powerful curriculum for all manner of community-building. A must-read not just for podcasters, but for all marketers and business owners.”
Jay Baer
Author of The Time to Win
“Tom Webster is the smartest, funniest, and most engaging person in podcasting. This book is overflowing with insights, wisdom, and great storytelling that will help podcasters from beginners to seasoned pros. The Audience Is Listening is to podcasters what The Elements of Style is to writers.”
Steve Pratt
Co-founder of Pacific Content
“The biggest mystery in podcasting is the audience—who are they, what do they want, and how can you authentically deliver that to them? No one knows how to answer these questions better than Tom Webster. I sure didn’t, until I read this book.”
Lindsay Graham
CEO and founder of Airship
“When it comes to podcasting, there are as many opinions as there are experts. But Tom Webster is one of the only true sages of the art and science of this remarkable medium. This is the essential reference for anyone trying to be a professional podcaster.”
Robert Rose
CSO of The Content Advisory
“Since the dawn of podcasting, the world has wondered who is listening, what they like, where and when they tune in, and why they act like they do. Tom Webster has done more to provide the answers we seek than anyone anywhere. He is an indispensable asset to the world of podcasting who imparts knowledge with wit, candor, and a twinkle in his eye.”
Richard Fawal
Founder and CEO of Voxtopica
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