About the Author

Tom Webster is a partner at Sounds Profitable, dedicated to setting the course for the future of audio. He has thirty years of experience in streaming, podcasting, audiobooks, terrestrial radio, and everything else that we stick in our earballs. In his previous work, with Edison Research, Webster was the co-author of the annual Infinite Dial® study, the longest-running study of consumer media habits since 1998, as well as the Share of Ear® and Edison Podcast Metrics studies. With Sounds Profitable, his body of work includes dozens of the most influential reports in podcasting, and he is one of the most widely cited audio researchers in the world.

Tom is an expert on audience behaviour and has worked for some of the largest media properties, shows, and podcasts in the world. He has conducted research for syndicated programs such as The Howard Stern Show and Elvis Duran and the Morning Show, consulted the radio station with the largest weekly reach in the world, and currently works with over half of the Top 50 podcasts and Top 20 podcast networks. He once designed and executed the largest study of consumer music tastes in UK history, and he has provided audience and research consultation services on six continents.

Tom has performed card magic for Paula Abdul, shared a martini with Tom Jones, and can recommend your next new favorite album.