The Audience
Is Listening
The Book
Know your audience to grow your audience.
You’re a podcaster. You’ve nailed the tech and your topic, but you’re stuck when it comes to growing your audience. There isn’t a single, magical step you can take that will suddenly catapult your podcast into the waiting ears of eager listeners. Instead, you must know the humans you’re talking to on the other end of your microphone.
Hi, I’m Tom
Tom Webster is a partner at Sounds Profitable, dedicated to setting the course for the future of audio. He has thirty years of experience in streaming, podcasting, audiobooks, terrestrial radio, and everything else that we stick in our earballs. In his previous work, with Edison Research, Webster was the co-author of the annual Infinite Dial® study, the longest-running study of consumer media habits since 1998, as well as the Share of Ear® and Edison Podcast Metrics studies. With Sounds Profitable, his body of work includes dozens of the most influential reports in podcasting, and he is one of the most widely cited audio researchers in the world.
“Spend as much time learning your audience as you do your gear, and your success chances will multiply”
Words of Wow
Special Offers
Interested in copies for a class, event, or corporate use? Want Tom to speak to your students or attendees? Let us know!
Resources
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Sounds Profitable is a collection of media properties — a newsletter, a podcast, and much more — that covers both strategic and tactical changes to the business of podcasting. We are committed to setting the course for the future of the audio business.
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